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Straightforward advice for growing businesses.
Practical guidance on websites, SEO, social media, AI, ecommerce, branding and print, written in plain English by Zoe.
5 articles found
Why Web Developers Use AI Assistance, and Why It Is Not the Same as Doing It Yourself
AI can speed up parts of website development, but it does not replace the decisions, experience and quality control behind a successful business website.
29 August 2026 · 5 min read
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Facebook for Beginners: How to Set Up a Business Page Properly
A properly completed Facebook Page helps customers recognise, trust and contact your business. Here is what to set up before you begin posting.
22 August 2026 · 6 min read
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DIY Websites: Are They Really Worth It for a Small Business?
A DIY website can be a sensible starting point, but the cheapest platform is not always the lowest-cost option once time, limitations and future growth are considered.
15 August 2026 · 5 min read
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How to Get More Ecommerce Sales: Social Media Edition
Social media can create demand for an online shop, but likes are not sales. The content and customer journey need to work together.
8 August 2026 · 6 min read
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Your Website Looks Great, But Is It Actually Generating Enquiries?
Visual polish is valuable, but a successful business website must also explain, reassure and make it easy for the right visitor to take action.
1 August 2026 · 6 min read
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